Sarjeant Quarterly Magazine

This redesign reimagines the layout of Sarjeant Quarterly Magazine for both print and mobile, using existing content to create a visually cohesive, more usable experience across both formats.

Type  Publication and mobile designer
Brand  Sarjeant Quarterly
Role Publication and mobile designer
Skills InDesign, Photoshop and Figma

Magazine (Print)
The print layout uses a flexible 5-column grid to organise text with clear flow and hierarchy, while breaking from convention with varied text orientations — all within a clean, minimalist aesthetic. A restrained palette, built around a single accent colour pulled from the hero image, lets the visuals stand out without overwhelming the content.

Mobile
The mobile version simplifies to a top-down layout for readability, with subtle animations on each feature page adding visual interest and keeping users engaged.

Click on the image to view project in detail

LEARNING & EXPERIENCE DESIGN

NZQA — Building CX Capability

Designing practical learning resources and tools to help staff understand and apply Customer Experience practices.

Taikoza — Designing for Self-Directed Learning

Creating a digital learning experience that enables learners with different backgrounds and abilities to learn, practise and prepare at their own pace.

Painless Needles — Making Complex Information Understandable

Turning complex information about acupuncture into an accessible, engaging and interactive learning experience.

UX & Service Design

Singtel — Design System Reiteration

Exploring how a more coherent design system can improve consistency, usability and scalability across digital experiences.

Local Elections — Improving Voter Engagement

Using human-centred research and service design to explore barriers to participation and create a more accessible election experience.

Hana Fashion — Retail Experience

Designing a digital retail experience that helps customers discover, explore and engage with fashion products.

Visual Communication

Sarjeant Quarterly Magazine

Creating an editorial experience that brings together information, imagery and storytelling to engage the museum's community.

Brandt — Pamper Yourself

Creating a consumer-facing campaign that translates Brandt's product proposition into an engaging lifestyle experience.

BiT — Rebranding for B2C Market Expansion

Editorial design and visual storytelling.

Laguna — Membership Sales Kit

Designing a visual sales toolkit to communicate membership benefits clearly and support customer conversion.

Celebrity Chefs Charity Cookathon — Event Design & Collateral

Creating the visual identity and campaign collateral for a charity event bringing chefs, sponsors and the community together.

International Day Against Drug Abuse and Illicit Trafficking

Developing visual communication to make a complex social issue accessible, engaging and relevant to a broad audience.

  HomePortfolioAboutContact
© Copyright 2026 Seng Wee. All rights reserved.