A little about me. 

Designer profile picture - Chinese female

I believe that learning is for life and design improves lives.

I’ve cultivated a broad skill set while making a lasting impact on the tertiary inistution and integrated marketing design agency I've worked in. From driving growth and building teams to establishing systems, hiring and mentoring talent, and developing engaging curricula, I’ve consistently led the creation of innovative solutions. Explore more about what I can do below.

New Zealand Qualifications Authority, NZ
UX/UI Designer, Project Manager, Master Student
2024
  • Collaborated with NZQA Customer Experience Team to streamline service design through design thinking strategies to increase departmental efficiency and boost customer satisfaction.
  • Spearheaded a 5-member team through end-to-end project phases, optimising workflows and implementing agile methodologies, resulting in smooth and on time project completion.
  • Conducted and synthesised primary and secondary research to drive user-centred design. Formulated a targeted design strategy and produced a high impact onboarding video, improving new employee satisfaction aligning closely with customer service objectives.
Nanyang Polytechnic, Singapore
Deputy Manager/ Lecturer
2011 - 2021
  • Directed a team of 9 and coordinated projects for over 200 students, achieving a 90% satisfaction rate in Visual Communication programs.
  • Designed and managed digital and print communication materials, ensuring alignment with brand guidelines and enhancing brand visibility through Adobe Creative Cloud tools.
  • Spearheaded curriculum innovation and industry partnerships, improving project quality and student outcomes.
  • Optimised resource planning and team capabilities, driving departmental efficiency and delivering on organisational goals.
  • Mentored students to develop real-world solutions with industry partners, enhancing client engagement and fostering industry ties. like Tribal Worldwide and Singapore Children
  • Designed adaptive learning experiences, consistently achieving student engagement scores over 90%.

"Her collaborative efforts with lecturers from different disciplines and industry professionals to develop new curriculum and content reflected her innovative and forward-thinking approach to education." ‍

- Ms Tan Mui Siang, Deputy Director, Nanyang Polytechnic, School of Design & Media

ADtitude Pte Ltd, Singapore
Creative Head,  2005 - 2011
Art Director/ Creative Designer, 2001 - 2005
  • Transformed a 3-person startup into a thriving 20-member business, establishing long-term growth and client satisfaction.
  • Established team structures for the creative department, recruited top talents, and fostered a creative culture for sustainable growth
  • Led a creative team of up to 10 professionals, developing and executing marketing, branding, and design strategies aligned with stakeholder objectives
  • Managed high-profile accounts, including Changi Airport Group, Brandt Asia, Philips Lighting, NTUC Club, and Famous Amos
  • Art directed projects across print, multimedia, and digital platforms, ensuring flawless execution
  • Adopted a hands-on approach to project management, collaborating closely with clients, third-party vendors and creative team to deliver innovative solutions that consistently exceeded expectations

"She is very task oriented and always mindful to meet deadlines. As a designer, she was fast and meticulous at her work. As a leader, she did her best to stretch beyond her capacity undertaking new roles and responsibilities. She gets along with people easily and able to break-ice at senior level." ‍

- Roger Lee, Director, ADtitude Pte Ltd

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