Design Strategy
User Experience Design
Learning & Development

With over two decades of experience in leading creative agencies and design education institutions in Singapore, I have honed my expertise in crafting innovative and impactful design solutions. My recent completion of a Master of User Experience Design from Victoria University of Wellington has deepened my skills in creating user-centered, engaging experiences that bridge creativity and functionality.

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NZQA CX Team Introductory Materials & ToolKit

Painless Needles - An Acupuncture Journey

Singtel Design System Reiteration

Improving Voter's Engagement in Local Election

Improving User Experience for Taikoza Learners

Hana Fashion Retail Site

Sarjeant Quarterly Magazine

Pamper Yourself with a Brandt

Rebranding for B2C Market Expansion

Laguna Membership Sales Kit

Celebrity Chefs Charity Cookathon –
Event Design and Collateral Creation

International Day Against Drug Abuse and Illicit Trafficking