Learning & Experience Designer

Learning • UX • Visual Communication

I design learning, digital and communication experiences that make complex information easier to understand, apply and remember. With over 20 years across creative leadership, tertiary education and UX design, I bring together adult learning, human-centred design and visual communication to create meaningful experiences for people and organisations.

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A career across design, education and experience

Creative Leadership

ADtitude Pte Ltd, Singapore

Creative Head/ Art Director
2001 - 2011

Led creative teams and integrated communication projects, developing expertise in visual storytelling, brand communication, design strategy and stakeholder collaboration.

Learning & Education

Nanyang Polytechnic, Singapore

Deputy Manager/ Design Lecturer
2011 - 2021

Designed and delivered tertiary learning experiences, developed curriculum and learning content, led programmes and teams, and worked with industry partners to connect education with real-world practice.

UX & Human-Centred Design

Victoria University of Wellington,

Master of User Experience Design Student
2023 - 2024

Deepened my practice in user research, service design, interaction design and human-centred problem solving.

Clients Served

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LEARNING & EXPERIENCE DESIGN

NZQA — Building CX Capability

Designing practical learning resources and tools to help staff understand and apply Customer Experience practices.

Taikoza — Designing for Self-Directed Learning

Creating a digital learning experience that enables learners with different backgrounds and abilities to learn, practise and prepare at their own pace.

Painless Needles — Making Complex Information Understandable

Turning complex information about acupuncture into an accessible, engaging and interactive learning experience.

UX & Service Design

Singtel — Design System Reiteration

Exploring how a more coherent design system can improve consistency, usability and scalability across digital experiences.

Local Elections — Improving Voter Engagement

Using human-centred research and service design to explore barriers to participation and create a more accessible election experience.

Hana Fashion — Retail Experience

Designing a digital retail experience that helps customers discover, explore and engage with fashion products.

Visual Communication

Sarjeant Quarterly Magazine

Creating an editorial experience that brings together information, imagery and storytelling to engage the museum's community.

Brandt — Pamper Yourself

Creating a consumer-facing campaign that translates Brandt's product proposition into an engaging lifestyle experience.

BiT — Rebranding for B2C Market Expansion

Editorial design and visual storytelling.

Laguna — Membership Sales Kit

Designing a visual sales toolkit to communicate membership benefits clearly and support customer conversion.

Celebrity Chefs Charity Cookathon — Event Design & Collateral

Creating the visual identity and campaign collateral for a charity event bringing chefs, sponsors and the community together.

International Day Against Drug Abuse and Illicit Trafficking

Developing visual communication to make a complex social issue accessible, engaging and relevant to a broad audience.