Rebranding for B2C Market Expansion

Burnaby International Technology (BiT), a long-established B2B battery supplier, set out to expand into the B2C market through a strategic rebrand — transforming its corporate identity to resonate with everyday consumers and position BiT as a trusted, innovative name in retail.

Type  Branding
Brand  Burnaby International Technology (BiT)
Role Art Director & Designer
Skills Photoshop, Illustrator, Logo design, Brand Guide, Corporate stationery

2 stacks of BiT name cards (front and back).

Concept
The rebrand modernised BiT's visual identity, messaging, and brand voice to appeal to a wider audience, while holding onto its reputation for reliability and technological expertise.

Corporate Logo Guidelines

Outcome
The refreshed brand foregrounds consumer values — convenience, sustainability, performance — setting BiT up for a successful move into the B2C market.

2 stacks of BiT name cards (front and back).
Mockup of BiT corporate stationary showing letterhead, envelopes (front and back) and name cards.

Click on the image to view project in detail

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