Concept
This rebranding effort involved modernising the company’s visual identity, messaging, and brand voice to appeal to a wider audience, while maintaining its reputation for reliability and technological expertise.
Burnaby International Technology (BiT), a long-established B2B battery supplier, sought to expand into the B2C market by undergoing a strategic rebrand. The goal was to transform its corporate identity to resonate with end consumers, positioning BiT as a trusted and innovative brand in the competitive retail space.
Type Branding
Brand Burnaby International Technology (BiT)
Role Art Director & Designer
Skills Photoshop, Illustrator, Logo design, Brand Guide, Corporate stationary
Concept
This rebranding effort involved modernising the company’s visual identity, messaging, and brand voice to appeal to a wider audience, while maintaining its reputation for reliability and technological expertise.
Outcome
The refreshed brand now emphasizes consumer-focused values such as convenience, sustainability, and performance, setting the stage for BiT’s successful transition into the B2C market.
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