Celebrity Chefs Charity Cookathon – Event Design and Collateral Creation

The Celebrity Chefs Charity Cookathon, presented by De Dietrich, brought together some of Singapore's top chefs for an unforgettable fine dining experience in support of the Little Arts Academy. I designed the event's full visual identity — poster, stage design, logo, and a limited-edition recipe book featuring the chefs' signature dishes.

Type  Branding, Event Design
Brand  De Dietrich
Role Art Director & Designer
Skills Photoshop, InDesign, Illustrator

Concept
The concept reflects the art of fine dining and the prestige of De Dietrich's high-end appliances, blending elegance, luxury, and creativity to mirror the chefs' passion for culinary excellence — while also communicating the event's charitable cause, supporting children's arts training.

Outcomes
The logo embodies luxury and lifestyle through elegant typography and subtle, sophisticated details — symbolising both the premium quality of De Dietrich appliances and the artistry of the participating chefs.

That identity carried through every event material. The poster and stage design evoke refinement, with a colour palette and imagery chosen to complement the upscale atmosphere of the St. Regis Hotel and keep the focus on the chefs and their creations.

A limited-edition recipe book served as a keepsake, featuring the chefs' signature dishes and the stories behind them. Its elegant layout balanced aesthetics and function, matching the event's tone while giving attendees something meaningful to take home.

Click on the image to view project in detail

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