The Celebrity Chefs Charity Cookathon, presented by De Dietrich, was a charity event that brought together some of Singapore's top chefs to create an unforgettable fine dining experience in support of the Little Arts Academy. I was responsible for designing the event's visual identity, including the event poster, stage design, logo, and a limited-edition recipe book featuring the chefs' signature dishes.
Type Branding, Event Design
Brand De Dietrich
Role Art Director & Designer
Skils Photoshop, InDesign, Illustrator
Concept
The design concept was crafted to reflect the art of fine dining and the prestige of De Dietrich’s high-end kitchen appliances. The event’s tone combined elegance, luxury, and creativity, mirroring the chefs' passion for culinary excellence. In addition to this, the designs needed to communicate the event's charitable cause, supporting children's professional training in the arts.
Outcomes
The logo was carefully designed to embody the essence of luxury and lifestyle, reflecting the finest in dining through elegant typography and subtle, sophisticated elements. It aimed to symbolize both the premium quality of De Dietrich appliances and the artistry of the participating chefs.
The visual identity extended across all event materials, with the event poster and stage design evoking a sense of refinement. The color palette and imagery were chosen to complement the upscale atmosphere of the St. Regis Hotel, where the event was held, and to enhance the focus on the chefs and their creations.
A limited-edition recipe book was designed as a keepsake for guests, featuring the chefs' unique dishes and the stories behind them. The design balanced aesthetics and function, creating an elegant layout that matched the event’s overall tone while providing a meaningful memento for attendees.
Click on the image to view project in detail