Portfolio

Designing better experiences for people, organisations and learning

UX · Learning Experience · Service Design · Creative Leadership

With 20+ years across design, tertiary education and project leadership, I bring a people-centred approach to complex problems. I have designed for customers, learners, educators, teams and communities — from building CX capability at NZQA and improving learner experiences to leading creative teams and delivering integrated communication campaigns. My strength is connecting the dots between people, strategy and design: understanding what people need, making complexity easier to navigate, and turning ideas into practical experiences that work.

Explore my work.

Click on the image to view project in detail

LEARNING & EXPERIENCE DESIGN

NZQA — Building CX Capability

Designing practical learning resources and tools to help staff understand and apply Customer Experience practices.

Taikoza — Designing for Self-Directed Learning

Creating a digital learning experience that enables learners with different backgrounds and abilities to learn, practise and prepare at their own pace.

Painless Needles — Making Complex Information Understandable

Turning complex information about acupuncture into an accessible, engaging and interactive learning experience.

UX & Service Design

Singtel — Design System Reiteration

Exploring how a more coherent design system can improve consistency, usability and scalability across digital experiences.

Local Elections — Improving Voter Engagement

Using human-centred research and service design to explore barriers to participation and create a more accessible election experience.

Hana Fashion — Retail Experience

Designing a digital retail experience that helps customers discover, explore and engage with fashion products.

Visual Communication

Sarjeant Quarterly Magazine

Creating an editorial experience that brings together information, imagery and storytelling to engage the museum's community.

Brandt — Pamper Yourself

Creating a consumer-facing campaign that translates Brandt's product proposition into an engaging lifestyle experience.

BiT — Rebranding for B2C Market Expansion

Editorial design and visual storytelling.

Laguna — Membership Sales Kit

Designing a visual sales toolkit to communicate membership benefits clearly and support customer conversion.

Celebrity Chefs Charity Cookathon — Event Design & Collateral

Creating the visual identity and campaign collateral for a charity event bringing chefs, sponsors and the community together.

International Day Against Drug Abuse and Illicit Trafficking

Developing visual communication to make a complex social issue accessible, engaging and relevant to a broad audience.