Singtel Design System Reiteration

A redesign iteration of the design system for Singtel, one of Singapore's largest telecom providers, completed as a school project.

Type  Design System, Academic
Brand  Singtel
Role UX/UI Designer
Skills Figma, Research

Objective
The goal was to refine Singtel's digital presence with a robust design system — one that delivers consistency, scales across touchpoints, and aligns with the brand's strategic direction.

Process

Heuristic Evaluation:
Reviewed the existing site to surface inconsistencies in visual design and user experience.

Design Audit:
Audited interface components and interaction patterns across platforms.

Prototyping:
Built interactive prototypes to demonstrate the new design system in action.

Testing:
Planned real-world user testing to gather feedback for iterative improvements.

Outcomes
‍
The result is a design system with clear guidelines for brand identity, web applications, and interface components — plus interface demonstrations showing the guidelines in practice. Together, they give developers and designers a shared reference for a cohesive experience across the Singtel ecosystem.

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LEARNING & EXPERIENCE DESIGN

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UX & Service Design

Singtel — Design System Reiteration

Exploring how a more coherent design system can improve consistency, usability and scalability across digital experiences.

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Visual Communication

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Developing visual communication to make a complex social issue accessible, engaging and relevant to a broad audience.

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