Objective
The objective was to optimise and refine Singtel's digital presence by establishing a robust design system that would ensure consistency, scalability, and alignment with the brand’s strategic goals.
This is a the reiteration of the Design System for Singtel, one of Singapore's largest telecommunications companies (School project).
Type Design System, Academic
Brand Singtel
Role UX/UI Designer
Skills Figma, Research
Objective
The objective was to optimise and refine Singtel's digital presence by establishing a robust design system that would ensure consistency, scalability, and alignment with the brand’s strategic goals.
Process
Heuristic Evaluation:
Conducted a thorough review of the existing site to identify inconsistencies in visual design and user experience.
Design Audit:
Analysed the interface components and their interaction patterns across different platforms.
Prototyping:
Created interactive prototypes to demonstrate the implementation of the new design system
Testing:
User testing to be carried out in the real world to gather feedback for iterative improvements.
Outcomes
The design system was developed to include key guidelines covering essential aspects such as brand identity, website applications, and interactive interface components. I also incorporated interface demonstrations to showcase the application of these guidelines across various digital touchpoints, ensuring that both developers and designers could maintain a cohesive user experience throughout the Singtel ecosystem.
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