Concept
The campaign strategy was centered on emphasising the prestige and exclusivity of the golf courses, with the unique terrain serving as the primary visual concept.
Established in 1993, Laguna National is known as one of Singapore’s premier golf and country clubs. This membership sales kit was designed to attract new members by showcasing Laguna National’s two acclaimed 18-hole championship courses, which have earned prestigious accolades and hosted international championships.
Type Sale Kit, Publication
Brand Laguna National
Role Art Director & Designer
Skills Photoshop, InDesign, Illustrator
Concept
The campaign strategy was centered on emphasising the prestige and exclusivity of the golf courses, with the unique terrain serving as the primary visual concept.
Outcome
To create a memorable and tactile experience, the sales kit featured die-cut pages that layered different sections of the terrain. This design technique provided a dynamic, three-dimensional representation of the courses, enhancing the visual appeal and creating an interactive, textured effect for the reader.
By combining this innovative design approach with compelling content, the kit reinforced Laguna National’s status as a top-tier destination for passionate golfers seeking both challenge and luxury.
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