Laguna Membership Sales Kit

Established in 1993, Laguna National is one of Singapore's premier golf and country clubs. This membership sales kit was designed to attract new members by showcasing its two acclaimed 18-hole championship courses, both decorated with prestigious accolades and international championship history.

Type  Sales Kit, Publication
Brand  Laguna National
Role Art Director & Designer
Skills Photoshop, InDesign, Illustrator

Concept
The strategy centred on the prestige and exclusivity of the courses, with their distinctive terrain driving the visual concept.

Outcome
Die-cut pages layer different sections of the terrain, giving the kit a dynamic, three-dimensional feel and an interactive, textured experience for the reader. Paired with compelling content, this design approach reinforces Laguna National's standing as a top-tier destination for golfers who want both challenge and luxury.

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