International Day Against Drug Abuse and Illicit Trafficking

Created for the International Day Against Drug Abuse and Illicit Trafficking, this campaign features three public service advertisements. As Art Director, I developed a concept that visually portrays the devastating consequences of drug abuse and trafficking.

Type  Public Service Advertisement
Brand  Central Narcotics Buerea
Role Art Director & Designer
Skills Photoshop, Illustrator

Concept
The visuals use emotionally compelling imagery designed to resonate with the target audience — particularly those at risk, or who know someone affected.

Each poster is built to provoke reflection and prompt action, with a clear call to action. Together, these offer both a symbolic and a practical step toward combatting drug abuse.

Outcome
A blood-tipped syringe stands in for a 21-year-old who "didn't know what happened."

A hangman's noose marks a 25-year-old convicted of drug trafficking.

A morgue tag on a pair of bare feet closes the series with a 19-year-old drug abuser.

Stripped of decoration, each visual lets the outcome speak for itself — overdose, execution, death — making the cost of drug abuse and trafficking impossible to look away from.

Click on the image to view project in detail

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