Concept
The campaign’s visuals employ emotionally compelling imagery that resonates with the target audience, particularly those who might be at risk or know someone affected.
This anti-drug abuse campaign, created in conjunction with the International Day Against Drug Abuse and Illicit Trafficking, features a series of three impactful public service advertisements. As the Art Director, I developed a concept that visually portrays the devastating consequences of drug abuse and trafficking.
Type Public Service Advertisement
Brand Central Narcotic Buerea
Role Art Director & Designer
Skills Photoshop, Illustrator
Concept
The campaign’s visuals employ emotionally compelling imagery that resonates with the target audience, particularly those who might be at risk or know someone affected.
The posters were designed to provoke reflection and encourage action, incorporating a strong call to action: wearing a green and white ribbon to show awareness or contacting the Central Narcotics Bureau for assistance. This strategic approach aimed to foster awareness and engagement, offering both symbolic and practical steps toward combatting drug abuse.
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