Inspired by my own experience with acupuncture, this project set out to design an interactive infographic that dispels common myths and introduces its benefits to a wider audience.
Type Storytelling, Interactive
Infographics, Academic
Role UX/UI Designer
Skills Photoshop, Illustrator, Figma, Research, Infomation
Architecture, Storytelling
Problem
Despite its long history in Chinese medicine, acupuncture still faces skepticism —
especially around needles. The goal was to address that fear directly, replacing myth with clear,
factual information people could relate to.
Epiphany
Research revealed that acupuncture, while well known elsewhere, is still relatively
unfamiliar in New Zealand — and that the needles used are far finer than most people assume. That single
fact reframed the fear of pain, and gave the project its name: Painless Needles.
Process
I
started with mind mapping to organise the content and shape a logical narrative flow — a UX fundamental
for building clear information hierarchy and intuitive navigation.
Acupuncture-related visuals were scarce, so I curated assets carefully around content relevance, making
sure every image directly supported the narrative and kept users engaged.
From there, I sketched the narrative visually, laying the foundation for the design direction.
A quick PDF prototype let me test the narrative and gather early feedback.
User testing, part of an iterative design process, showed that factual evidence and simplified visuals were key to communicating complex data — feedback that shaped both content and design.
Art direction came next: visual style, colour palette,
and typography, all built around accessibility. Every choice — contrast, legibility, responsiveness —
aimed to keep the design inclusive and easy to navigate for a diverse audience, while staying visually
true to acupuncture's theme.
Parallax scrolling and subtle animation added interactivity, applying progressive disclosure to reveal
information gradually — reducing cognitive load and keeping the experience smooth.
Result
The
result is an engaging, interactive infographic that debunks myths and builds trust through a visually
compelling, narrative-driven presentation of facts. The project sharpened my storytelling skills and
deepened my ability to design interactive experiences for complex information.
Click on the image to view project in detail
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